Description
A&M is looking for a highly organized content writer to support the Southeast Asia and Australia (SEAA) business unit. This individual will lead our owned content strategy to drive Thought Leadership for the firm for the said markets. The individual is expected to develop strong content strategy which align with A&M’s tone of voice coupled with robust amplification plans to achieve measurable results.
The candidate is expected to have a proven track record of developing and delivering strategic content themes and viewpoints across a range of sectors. You should be a strategic, creative thinker, goal oriented, and enjoy working in a fast-paced start-up culture. You will need to have strong writing skills and a keen eye for social-friendly content that are responsible for building reputational narratives including close collaboration with influencers and opinion leaders of SEAA region. The successful candidate will be passionate, self-motivated, innovative, and able to pivot when necessary.
This role reports to the Director – Marketing of A&M India and ASEAN and will work closely with other counterparts of A&M firm (especially on the content side) to source ideas, content themes which are being worked upon in other geographies and tweak them for SEAA market. Additionally, it is important for this individual to cross collaborate on global themes/reports that can be created.
As a Content Editor, you will ensure that key messages of A&M are reflected through stories that have maximum reach, and which support in increasing our communication impact through A&M’s owned channels. If you have expertise in content creating, drafting, editing, strong understanding of social media, SEO, and a love of data and storytelling, you are the person we’re looking for
Key responsibilities:
- Strategy: Develop and implement the owned content strategy in line with business goals
for different SBUs of A&M India - Project Management: Develop and oversee content planning and messaging plans tied
to key storytelling moments throughout the year - Content Creation: Act as embedded reporter, working across the organization to uncover
engaging, differentiated stories and bring them to life across channels and audience - Measurement & Evaluation: Set goals and develop/implement cohesive measurement to
understand success. Make real-time adjustments based on results - Experimenting & Scaling: Develop best practices and create toolkits to make our work
more consistent and efficient - Industry Trends: Stay up to date on industry trends, competitor activities, and audience
preferences to create relevant content. - Closely collaborating with different business units to develop and produce content
materials from within the organization as well as providing direction to and managing
external writers, video content contributors, and production partners - Creating, writing, producing, commissioning, publishing and editing content across a
range of mediums – long-form editorial, video and static, social media - Coming up with content ideas that are relevant for A&M India and interesting for external
audiences - Utilizing customer insight to inform strategies and be an expert on digital content and
new content initiatives
Qualifications:
- 6-9 years’ work experience developing content and overseeing editorial operations for
major brands or in a media outlet. Will be preferrable to hire a current or ex business
journalist. - Implementing and evaluating content strategies with a focus on owned content platforms
- Excellent written and spoken English skills
- Experience in managing multiple stakeholder expectations and work in a highly intense
environment. - Bachelor’s degree in Marketing/ Communications/ Journalism or related field
Preferred Qualifications:
- A proven track record of creating content with original ideas that offers something unique
to readers - Experience working collaboratively with multiple stakeholders, demonstrating a genuine
openness to feedback - Highly analytical and structured with outstanding attention to detail
- Ability to exercise high judgment in narrow time-frames
- Knowledge of SEO and the use of keyword research tools to help optimize content
strategy. - Experience driving a multi-channel editorial strategy, while working with cross-functional
teams and managing external partners with a demonstrated knowledge of what works
for a brand across owned channels - Experience using customer data/insights to inform strategy and planning
- Experience in developing, managing, and analyzing content amplification strategies
- Highly organized - able to juggle multiple projects and tasks simultaneously while
managing essential admin and reporting work - Able to inspire agencies to deliver and demonstrate responsibility to senior manager
Diversity & Inclusion
A&M’s entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M’s core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity, and we foster inclusiveness, encouraging everyone to bring their whole self to work each day. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.
Equal Opportunity Employer
It is Alvarez & Marsal’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. Employees and Applicants can find A&M policy statements and additional information by region here.
Unsolicited Resumes from Third-Party Recruiters
Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
