Marketing Manager, Global Campaigns

Description

About the firm

Companies, investors and government entities around the world turn to Alvarez & Marsal (A&M) for leadership, action and results. Privately held since its founding in 1983, A&M is a leading global professional services firm that provides advisory, business performance improvement and turnaround management services. When conventional approaches are not enough to create transformation and drive change, clients seek our deep expertise and ability to deliver practical solutions to their unique problems.

With over 10,000 people providing services across six continents, we deliver tangible results for corporates, boards, private equity firms, law firms and government agencies facing complex challenges. Our senior leaders, and their teams, leverage A&M’s restructuring heritage to help companies act decisively, catapult growth and accelerate results. We are experienced operators, world-class consultants, former regulators and industry authorities with a shared commitment to telling clients what is really needed for turning change into a strategic business asset, managing risk and unlocking value at every stage of growth.

To learn more, visit: AlvarezandMarsal.com.

About the Role

Alvarez & Marsal (A&M) is seeking an experienced, strategic, and results-driven Marketing Manager to lead the development and execution of global marketing campaigns. This London-based role requires a marketing professional with a proven track record of designing and executing high-impact multi-channel campaigns, driving brand awareness, and delivering measurable business growth.

This is a key role within the global marketing team, requiring deep expertise in campaign strategy, stakeholder management, and team leadership. The successful candidate will play a pivotal role in shaping A&M’s marketing efforts, working closely with senior stakeholders and Go-to-Market (GTM) leaders to align marketing strategies with business priorities and growth objectives.

Key Responsibilities

Strategic Campaign Leadership

• Develop and execute integrated global marketing campaigns, ensuring a data-driven approach to targeting and messaging across digital, content, events, and PR.
• Define campaign objectives, allocate budgets, and oversee execution, ensuring alignment with both global and regional business priorities.
• Partner closely with GTM leaders to translate business goals into high-impact marketing strategies that support revenue growth and market positioning.
• Own and optimise A&M’s global marketing calendar, ensuring strategic alignment between campaigns, business development initiatives, and GTM priorities.

Stakeholder & Team Management

• Act as a trusted marketing advisor to senior business leaders and GTM teams, guiding them on campaign strategy, market positioning, and audience engagement.
• Manage, mentor, and develop a team of marketing professionals, fostering a high-performance culture and ensuring team members deliver on key objectives.
• Work cross-functionally with GTM leaders, global marketing colleagues, business unit leaders, and sales teams to drive alignment and maximize campaign impact.
• Build and manage relationships with key external agencies, ensuring campaigns are delivered to the highest standards.

Brand & Market Positioning

• Elevate A&M’s brand positioning through compelling, insight-driven marketing campaigns that differentiate the firm in a competitive landscape.
• Ensure that all marketing activities maintain a consistent brand voice and message across all regions and channels.
• Partner with GTM leaders, content, PR, and digital teams to develop and distribute thought leadership and insight-driven content that reinforces A&M’s expertise.

Performance Measurement & Optimization

• Establish KPIs for all marketing activities, ensuring rigorous measurement and reporting to assess performance and ROI.
• Continuously refine campaigns based on analytics, using data-driven insights to optimize strategies and maximize impact.
• Provide regular performance reports to senior leadership and GTM leaders, offering recommendations for improving marketing effectiveness.

Key Qualifications & Experience

• Extensive experience in marketing, with a strong focus on B2B marketing strategy, campaign execution, and stakeholder management.
• Proven leadership experience, managing marketing teams and working with senior executives in a matrixed, global organization.
• Deep expertise in digital marketing, content strategy, and multi-channel campaign execution, including paid media, social, CRM, and events.
• Experience within agency, consulting, financial services, or related B2B industries is highly desirable.
• Strong proficiency in marketing automation platforms such as Salesforce, Pardot, and website CMS platforms (e.g., Drupal).
• Exceptional project management skills, with the ability to oversee multiple complex campaigns and prioritize effectively.
• A data-driven mindset, with the ability to analyse campaign performance and translate insights into actionable improvements.
• Strong written and verbal communication skills, with the ability to craft compelling messaging and influence decision-making at all levels.

Why Join A&M?

At Alvarez & Marsal, we foster a collaborative, innovative, and results-oriented culture. As part of our global marketing team, you’ll play a pivotal role in shaping A&M’s brand presence across key markets. With opportunities for professional growth and development, A&M offers a dynamic and inclusive environment where your expertise and contributions will be valued.

If you are a detail-oriented marketing professional with a passion for cross-regional collaboration, please get in touch!

Diversity & Inclusion

A&M’s entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M’s core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity, and we foster inclusiveness, encouraging everyone to bring their whole self to work each day. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.

Equal Opportunity Employer

It is Alvarez & Marsal’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. Employees and Applicants can find A&M policy statements and additional information by region here.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.