Associate Director - Public Relations, Global Capability Center

Description

• Create compelling narratives for different media stories that can garner high visibility and impact in the Indian media ecosystem
• Provide content development/distribution strategies and execution support
• Align all messaging across different media initiatives with the leadership’s strategy, to ensure consistency with the rapid changes taking place in A&M India’s high growth story
• Reporting to the Senior Director Head of Global Public Relations and the Head of Marketing Operations, and working alongside India’s GTM Leader of India, this role will be responsible for activities including but not limited to:
• press release development, editing, distribution and reporting
• reviewing and editing of reports, byline articles, marketing assets and web site content
• local PR agency assignment management and coordination
• managing media coverage dashboards across India individual business units
• managing media message houses and the updating of individual business units’ proof points
• processes for identifying and cataloguing potential media angles and campaigns and pitching to journalists with the help of the designated PR agency
• ensuring A&M brand standards and project management procedures are followed
• liaising with practice heads and service line leaders

• Advising A&M’s geographic, functional and industry segment leaders on PR and content development/distribution best practices including, but not limited to, press release development/distribution, media messaging and story angles, tracking and impact measurement
• Conducting informational download calls with new A&M leaders as required for identifying different angles of thought leadership that can be plugged in the media to ensure maximum impact
• Crafting press release drafts and managing all edits to ensure final release and schedule
• Managing the internal process for press release reviews, approvals and version control in accordance with A&M standards and brand compliance
• Maintaining/updating media lists and editorial calendars along with the GTM Leader and the PR agency
• Identifying media outlets in alignment with the firm’s stakeholder groups to expand A&M’s visibility and media coverage
• Updating all media trackers and advising on tracker best practices as well as external third-party resources

• Manage multiple assignments and consistently produce high-quality deliverables in tight and stringent timelines
• Work independently and collaboratively in a high intensity work environment
• Demonstrate superior writing/editing skills, strong time management capabilities, and the maturity to provide editorial and media relations counsel
• Have experience working with media databases, collecting data and directing media monitoring trackers/dashboards
• Have the professional flexibility to manage shifting priorities as dictated by business needs
• Work with the Head of Global Public Relations, to advise and support business units’ spokespeople on dealing with reactive media opportunities and enquiries, in line with the firm’s media policy and protocol
• Help identify spokespeople in need of media training – as well as to help new joiners to build brand awareness and ensure their understanding of A&M’s broader firm-wide messaging and market differentiation
  
  

• Ensure all press releases align with A&M’s narrative and brand standards along with supporting global business units’ business development goals
• Recommend best practices for developing, editing and distributing press releases, along with media angles and campaigns for news amplification, as well short-form and long-form content
• Ensure alignment with A&M brand standards and project management procedures
• Oversee, update and expand A&M’s media lists
• Manage and advance messaging and document reviews for quality control and brand compliance
• Collaborate with Senior Director Global Public Relations and PR agencies on messaging and message houses
• Monitor weekly A&M mentions and coverage for potential sensitivities
  
  

• Superior written and verbal communication skills
• Strong and proven time management skills and the ability to manage multiple assignments, often with conflicting deadlines
• Demonstrated ability to quickly synthesize and prioritize the elements of a message/story
• Experience creating PR materials on M&A, private equity, sector specialization such as financial services, infrastructure, consumer and retail, steel, energy and renewable resources, and logistics to name a few.
• Proficient in the Microsoft Office Suite of applications (Word, Excel, PowerPoint, Access and Outlook)
• Command of excellent written English is essential – knowledge of other languages is welcome but is not a requirement
  
  

• Candidate must have a degree in public relations, communications, journalism, or a relevant field
• 12 -14 years of corporate PR writing/editing experience, ideally within a professional services organization, accounting firm, PR agency corporate communications practice, investment banking background preferred

Diversity & Inclusion

A&M’s entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M’s core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity, and we foster inclusiveness, encouraging everyone to bring their whole self to work each day. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.

Equal Opportunity Employer

It is Alvarez & Marsal’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. Employees and Applicants can find A&M policy statements and additional information by region here.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.