Senior Manager, Spain Go-to-Market Leader

Description

Senior Manager, Spain Go-to-Market Leader

Company Overview: Alvarez & Marsal (A&M) is a leading, independent global professional services firm, specializing in providing turnaround management, performance improvement, and corporate advisory services. With more than 11,000+ professionals based in locations across North America, Europe, Asia Pacific, and Latin America, A&M is expanding its market presence in Spain. We are seeking a dynamic and experienced Go-to-Market (GTM) Leader to drive our market strategies and promotional activities in this region.

Role Overview: The Go-to-Market Leader will work closely with A&M’s leadership team in Spain to jointly agree on market-facing priorities and strategies. The successful candidate will have a proven track record in marketing strategy and planning, PR agency management, media engagement, and internal communications. This role requires a self-starter with an entrepreneurial mindset who can execute today while helping build the future for this territory. Please note that this is a permanent role, working Monday to Friday from 9am to 6pm.

Key Duties and Responsibilities:

• Market Strategy and Planning:
  • Understand A&M’s global positioning and regional market priorities.
  • Identify market opportunities to promote A&M in Spain.
  • Develop promotional strategies and plans to create brand awareness and market engagement.
  • Work with leaders to identify potential market opportunities and engage media outlets.
• Promotional Campaigns, Content & PR:
  • Create and oversee promotional campaign strategies, content recommendations, and PR/media strategies.
  • Develop and execute media relations plans.
  • Engage priority media outlets and work with local agencies to secure placement and promotion.
  • Oversee digital marketing initiatives including website, social media, and other digital channels.
• Internal Communications:
  • Provide leadership and direction for internal communications across all Spain based personnel, working closely with leadership to implement proper cadence for communications, forums and channels.
  • Maintain visibility and recurring meetings with senior stakeholders.
  • Build consensus and operate as a trusted adviser on go-to-market topics.
  • Advise on and execute internal communications, forums, and channels.
• Collaboration and Compliance:
  • Maintain visibility and recurring meetings with multiple senior stakeholders, building consensus and operating as a trusted adviser relative to go-to-market topics and priorities.
  • Work with global and regional campaign and PR team members to implement and assess promotional strategies.
  • Ensure compliance with A&M’s brand and market standards.
  • Maintain relationships across A&M’s matrix of go-to-market team members for consistency in market-facing activities.
  • Maintain relationships across A&M’s matrix of go-to-market team members to ensure proper teaming and consistency in market facing activities within the region.

Candidate Requirements:

• Experience:
  • 7 to 12 years of experience in marketing campaigns, promotions, PR, and media relations.
  • Multiple years working in a global, matrixed, professional services organization (consulting preferred).
  • Proven track record of creating impactful strategies that engage local clients, media, and talent.
• Skills:
  • Comprehensive understanding of digital marketing, account-based marketing, cross-selling, account management, PR, and media relations.
  • Ability to build consensus and connect with leaders.
  • Strong communication skills, including the creation of executive summary communications.
• Education:
  • Bachelor’s degree or higher from an accredited university.
• Languages:
  • Fluent in English and Spanish required.

By submitting your application, you consent to the processing of your personal data in accordance with EU Regulation 2016/679 (GDPR). Your data will be used solely for recruitment purposes and stored securely by Alvarez & Marsal.

Inclusive Diversity

A&M’s entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M’s core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity, and we foster inclusiveness, encouraging everyone to bring their whole self to work each day. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.

Equal Opportunity Employer

It is Alvarez & Marsal’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. Employees and Applicants can find A&M policy statements and additional information by region here.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.